Beth Comstock '82

Beth Comstock '82 is the president of NBC Universal (NBCU) Integrated Media and is charged with executive oversight of television ad sales. She leads the digital media team, driving her company's digital strategy, business, content and distribution efforts. In addition, she also oversees marketing and research and is focused on deepening connections with consumers and developing a more comprehensive set of opportunities for marketers across all of the NBCU properties and on multiple platforms.

In 2006, NBC Universal added the iVillage Properties, which includes the women's community site, iVillage.com, to its portfolio. Comstock and the Digital Media team helped expand the consumer experience by adding broadband, mobile and other digital extensions to NBC Universal programs and networks. In addition, the Company has recently launched a number of new digital media businesses ranging from new broadband services to the video marketplace.

Before returning to NBCU in December 2005, Comstock served as General Electric's Chief Marketing Officer. In that role, she oversaw marketing and sales development, and was responsible for cross-business growth programs, including GE's "ecomagination" environmental effort and the Imagination Breakthrough innovation initiative. Comstock also led GE's integrated communications, including the successful "Imagination at Work" brand campaign.

Comstock has been a GE company officer since 1998, when she was named GE's vice president of corporate communications. Previously, she served as senior vice president of Communications at NBC, and as vice president of NBC News Communications. Before that, she held a succession of publicity positions at CBS Entertainment, Turner Broadcasting and NBC, beginning in 1986. She began her career with a television news service and in local cable programming in Virginia.

Comstock serves as a trustee of the Smithsonian's Cooper-Hewitt National Design Museum. She is the recipient of a 2006 Matrix Award from New York Women in Communications and a 2005 Aiming High Award from Legal Momentum.

BusinessWeek named her an Innovator and B2B Magazine named her Marketer of the Year. She has been included in Pink Magazine's "Top 15 Women in Business," Hollywood Reporter's "Power 100 Women in Entertainment" and as a Rising Star in Fortune's "50 Most Powerful Women" issue. -- Source: GE

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